Rajarshi Janak University (RJU)
Central Examination and Record Center
Faculty of Management | Bachelor of Business Administration (BBA)
Exam: End Semester Examination – 2026
Year / Semester: Fourth / VII
Course Title: International Business
Course Code: MMGT-457
Full Marks: 60 | Pass Marks: 24 | Time: 3 Hours
Questions Overview:
Group 'A': Short Answer Questions [5 × 2 = 10 Marks]
Write about exporting and importing business.
What are two parameters of making business strategy?
What do you mean by portfolio investment?
Define global sourcing.
What is International Financial Reporting Standard (IFRS)?
Group 'B': Long Answer Questions (Attempt any seven) [7 × 5 = 35 Marks]
6. What are drivers of international business?
7. Explain complexities of doing business cross culture.
8. Write about contemporary issue in international trade and investment.
9. Differentiate between licensing and franchising.
10. Explain the mode of payment in international trade.
11. Discuss the overview of World Bank.
12. Explain benefits from being WTO member to Nepal.
13. Discuss role of strategy in international trade.
Group 'C': Case Analysis [1 × 15 = 15 Marks]
14. Case Study: Global marketing, brand strategy, distribution intermediaries, and strategic partnerships of Coca-Cola Company.
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